1. TRACKING YOUR R.O.I.
SEM (Search Engine Marketing) can be tracked far better than some other forms of advertising. You track success of campaigns right down to the exact keyword or phrase a searcher typed in to find you. With the proper implementation of analytics software you can tweak your ROI more easily.

2. TESTING YOUR PERFORMANCE
In general, testing online advertising is easier than offline. But in the case of SEM it's even better. Test things on the fly and see what performed better.

3. PRE-QUALIFIED
Most searchers have ALREADY MADE A BUYING DECISION. They are using search engines to research vendors and products. Prospects from search are usually more qualified.

4. CONTROL
Because SEM is so flexible you have more control over your message. You can create a more relevant message to each of your targets.

5. INFORMATION WEALTH
Because there is such a big boom in SEM right now, there is a wealth of information to be found. SEM is not as mysterious as it used to be and much easier to jump in to.

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